Manufacturers of metal products, many of whom operate as suppliers, are highly dependent on the order volumes of their customers. The industry is extremely diverse, comprising a wide range of market segments and serving customers across many industries. By adopting advanced manufacturing technologies and highly efficient powder coating and liquid paint systems, many companies have achieved productivity levels that remain internationally competitive. Nevertheless, competition from foreign manufacturers continues to present an ongoing challenge.

Contract coaters operate in a particularly competitive market with significant cost pressure. Purchasing decisions are often driven primarily by price, while customer relationships can be established at very short notice. As a result, long-term customer loyalty is frequently limited.

When investing in new industrial coating systems, flexibility and functionality are essential. Modern coating systems must be capable of processing a wide variety of workpieces efficiently while ensuring high productivity, reliable processes and consistently excellent coating quality.