Manufacturers of metal products, often acting as suppliers, are heavily dependent on the order volumes of their clients. The sector is highly diverse, comprising various sub-industries that serve a wide range of customers. By employing cutting-edge technologies to achieve superior productivity – often surpassing that of international competitors – the industry has traditionally maintained export surpluses. However, there remains a latent risk of being displaced by foreign manufacturers.

Contract coaters in this sector face immense cost pressures. Customer decisions are frequently driven by price considerations, with partnerships often formed on very short notice. This results in relatively low loyalty towards contract coaters.

When investing in new systems, it is crucial that the equipment offers exceptional functionality and a high degree of flexibility to handle a wide product range efficiently.